Variable, systemic, distinctive: The new visual identity
As part of the modernization of the Hamburger Kunsthalle, it was important to renew the appearance as well. Our recipe for success: A balanced logotype that gives art the space it deserves in all media. A color spectrum that (just like art) includes the entire color palette. A new corporate typeface. And a four-step design principle that unites all elements and is applicable to all formats.