A stage for the arts
With up to 400,000 visitors per year, the Hamburger Kunsthalle is one of the most important art museums in Germany. From 2014 to 2016, the building was extensively modernized during ongoing museum operations. For this communicative challenge, we developed a successful campaign strategy and subsequently the entire corporate design of the house from the ground up: from the appearance and the website to the modular guidance system.
Variable, systemic, distinctive: The new visual identity
As part of the modernization of the Hamburger Kunsthalle, it was important to renew the appearance as well. Our recipe for success: A balanced logotype that gives art the space it deserves in all media. A color spectrum that (just like art) includes the entire color palette. A new corporate typeface. And a four-step design principle that unites all elements and is applicable to all formats.