Bosch.IO
Data-driven futures
Bosch Software Innovations becomes Bosch.IO. Since 2020, Bosch has been bundling its activities in the areas of digitization and the Internet of Things (IoT) in a new global subsidiary. Under the name Bosch.IO, software and hardware developers work together with UX designers on AI-supported IoT solutions in order to offer forward-thinking applications for customers, while supporting them through to implementation. Potential areas of application can be found in a wide variety of industries, including agriculture, mobility, and medicine.
![](https://hlz.de/wp-content/uploads/Bosch-IO-Intro-Quer-scaled.jpg)
Not just zero's and one's
To accompany and visually support the launch of the new name, HLZ not only developed the logo for Bosch.IO, but also an agile and attention-grabbing key visual. The abbreviation "IO" signals the anchoring of Bosch.IO in the digital world. "IO" stands for the characters 1 and 0 in a coding context, as well as input/output. These analogies were also the anchor for us in terms of content and design when developing the key visual.)