HLZ developed a new brand architecture with extensive space for the content and offerings of the various sites.
Stiftung Berliner Mauer
Stepping into a borderless future
The Foundation documents and conveys the history of the Berlin Wall, including the escapes from the German Democratic Republic during the German division and the East-West conflict. It preserves their historical traces and authentic sights.
The elements used in the logo are transferred to the level of surface design by visualizing how a segment of the Berlin Wall is being lifted, thus standing as such, for the opening of the Berlin Wall.
Various flyers inform the visitor about the different offers of the individual locations. A comprehensive style guide defines the framework of the design.