Brand positioning in constant flux
Alape combines classic manufacturing expertise with exceptional pioneering spirit in product development. Since 1896, the traditional German company has been designing and manufacturing washbasins and washstands made of glazed steel. it continues to pursue the highest standards of material, form and function. When we took over Alapes' brand management in 2015, the task was to translate the manufacturer's brand values into a contemporary communication concept that could be flexibly adapted while always setting new accents.
Visual identity: Same same but different
Alape's visual identity is based on a basic visual vocabulary that is characterized by the same clarity and precision as the products of the manufacturer. In cooperation with the client, we first analyzed the brand values in detail and then transferred them from the product level to the communication level.
Stylistically well-defined, Alape's visual language offers astonishing agility with regard to different applications.
Brand photography must not only be distinctive, but also flexible. Each format brings specific requirements, each type of product requires a different focus, and new details need to be put into perspective in each photograph. While we work with different photographers and stylists who enrich the brand and make it more vibrant, Alapes image aesthetic remains cohesive and recognizable.