The poetry of the process

Alape's manufacturing process forms the basis of the brand and its products. To make the poetry of this process tangible, we staged it in an atmospheric image film.

In Alape's workshop, arcane forces interact with cutting-edge technologies. In the front section, the pounding hydraulic sounds of the deep-drawing press mingle with the fine humming of high-tech milling machines and the smell of metal. In the back, wafer-thin layers of enamel are sprayed on by hand. The film brings together different stages and scenes of the manufacturing process with original industrial sounds and musical motifs.

In addition to the insight into manufacturing, two other content levels interpenetrate in the image film: situational, atmospheric scenes of use and the special, detailed end product of the manufacturing process