This concept store lives up to its name. In mid-2014, the savior of Polaroid, Florian Kaps, opened his store in the middle of Vienna, which appeals to all five senses and moves masterfully between the analog and digital worlds. For Supersense we developed a changeable appearance, the packaging and a microsite.
We designed a logo that also acts as a certificate for the quality of the Supersense brand. To emphasize the haptic experience of the word/figurative brand, Supersense logos are hand-stamped, riveted, embossed, glued, seared and sprayed.
The typography cites analog, hand-set, typographic letterpress posters.
Supersense products are packaged in handmade packaging made of gray cardboard. The logo is applied to the cardboard with a rivet.
»Just like an oyster, outside grey, inside vibrantly colorful «
The first Instant Pinhole Camera, designed by our founder Achim Heine, was produced in a limited edition of 500 pieces.