Redrawing the line between art and industry
Magnificent Ottoman coranas, Verner Panton's Speigelkantine, showpieces by Issey Miyake and 500,000 other works from 4,000 years of human creativity live under one roof at the Museum für Kunst und Gewerbe in Hamburg. We translated these contrasts into the museum's corporate design. Since then, the institution has relied on our expertise in terms of its guidance system, website as well as campaigns and exhibition catalogs.
In the logo for the Museum für Kunst und Gewerbe, we picked up on the diversity of different eras and cultures. While the almost ornamental et sign signals a clear break in the unadorned logotype, it also represents a unifying element between the museum's two disciplines. The use of the color gold is a reminiscence of precisely that material which, across cultures, stands for the extraordinary and the imperishable.