Messe Frankfurt
Generative design for a dynamic building

How do you present a new congress center that meets the highest standards of sustainability and is intended to develop a sovereign identity as part of a large institution like Messe Frankfurt? Through agile, fluid design and with sufficient visual references to the trade fair.

Kap Europa fulfills a special exemplary function with regard to ecological and socially compatible construction methods and was therefore the first congress center worldwide to be awarded a DGNB certificate in gold.

»Using generative design synthesis, we developed a design image for Cape Europa that is as dynamic as the building itself.«

The key visual is based on swarm algorithms. This not only brings movement into the building’s guidance system, but also allows visitors to enter into a dialog with the interactive interface – online, offline, and cinematically at the opening of the building.

The appearance of the house was supervised in all areas. The interior and furniture concept was developed in cooperation with Hollin+Radoske.

The dynamic design system provides the appropriate framework – for today, tomorrow and a future that is also shaped by Kap Europa.