Leica Camera
Branding auf den Punkt gebracht
In 1999, Achim Heine's design of the analog compact camera Leica C1 marked the beginning of many years of collaboration with this important traditional German brand.
In addition to many other cameras and binoculars that Achim Heine designed for Leica in the following years, HLZ was responsible for the complete relaunch of the Leica brand starting in 2000. From design and web presence to the claim, various international campaigns, brochures and films, the Leica brand was repositioned.