Deutscher Filmpreis
Golden times for the Lola
We repositioned the most prestigious award in German film, the German Film Award. Following an extensive brand positioning process, we developed the new image that puts the golden Lola in the spotlight.
The German Film Award is not only the most highly remunerated cultural prize in Germany, but also one of the most prestigious, with a jury consisting of almost 2,000 filmmakers. It is precisely this excellence that is highlighted in the new corporate design. The logotype framed by the schematic screen is given a timeless elegance by the golden hot foil embossing in the business stationery, while in the external communication it almost reverently fades into the background compared to the golden Lola.
