Manufactum – the “department store of good things” – commissioned us to accompany the further development of the brand in order to tap into new target groups. In an effort to maintain the brand’s consistency and recognition value, we opted for a gentle evolution.
The new logo now appears in a deep dark green throughout. The lettering is more legible, and the dark green tone of the entire name makes the brand appear more upscale. The handwritten “Manu” has been smoothed slightly and made more open so that it remains legible on all devices, even when greatly reduced in size and in digital applications.