Ikea Deutschland
Billy – 30th Anniversary

30 years of Billy - an unadorned, bare shelving icon of the furniture world, but also the nucleus of IKEA's success.

30 years old - 30 years young

IKEA and the publishing house Zweitausendeins commissioned us to design the anniversary book, which was to consist of a children's and adult section in line with the IKEA philosophy



»An icon of a generation turning away from the traditional life model of their parents towards a self-made, more flexible lifestyle.«

Through editorial collaboration with Jan Teunen and Nina Puri, as well as illustrations by Doreen de Voss and photographs by Martin