Corporate Design
We took the foundation's intention to inspire leaders worldwide to assume their social responsibility as an opportunity to develop a lively design. Catchy, dynamic and colorful, it reflects the global idea of the foundation.
The distinct profile of the new corporate design for the BMW Foundation Herbert Quandt is the result of a complex brand development process that began with the merger of the two BMW foundations. In addition to the new corporate design and the online magazine "TwentyThirty," we developed a responsive website that allows the foundation to present what matters most to it: real success stories of responsible leaders.
Corporate Design
We took the foundation's intention to inspire leaders worldwide to assume their social responsibility as an opportunity to develop a lively design. Catchy, dynamic and colorful, it reflects the global idea of the foundation.
From the logo to the typography to the visual language - we developed a consistent and strong visual profile for the BMW Foundation Herbert Quandt that is recognizable across all media.