BMW-Foundation
Responsible leaders for a positive change

The distinct profile of the new corporate design for the BMW Foundation Herbert Quandt is the result of a complex brand development process that began with the merger of the two BMW foundations. In addition to the new corporate design and the online magazine “TwentyThirty,” we developed a responsive website that allows the foundation to present what matters most to it: real success stories of responsible leaders.

Corporate Design

We took the foundation’s intention to inspire leaders worldwide to assume their social responsibility as an opportunity to develop a lively design. Catchy, dynamic and colorful, it reflects the global idea of the foundation.

From the logo to the typography to the visual language – we developed a consistent and strong visual profile for the BMW Foundation Herbert Quandt that is recognizable across all media.