Egon Zehnder International
How can a new logo and new colors be brought to life? It calls for teamwork and expertise, in design, production technologies, logistics, and culture.
That is how we were able to implement the new Corporate Design for Egon Zehnder on a global scale and simultaneously introduce it in fifty-five countries.
Heine/Lenz/Zizka was primarily concerned with refining, establishing, and globally implementing the key corporate design elements developed by the London-based agency Lippincott.
The challenge: to design and produce a consistent corporate identity that can span the continents and is suitable for every application and location. Merely selecting a corporate color from Pantone and type of paper is certainly not enough. A great deal of competence is required when it comes to choosing materials and making decisions about design. Who delivers a certain type of paper in a particular part of the world? How does the rest of the world measure paper thickness? Which fonts can produce the desired results when it comes to presenting a corporate identity in a variety of different languages? And how do you deal with the fact that in China only the names of the dead should be written in red?
In January 2013 the firm’s new corporate printed materials and signage were launched on schedule in all of Egon Zehnder’s premises worldwide. We developed detailed corporate identity guidelines for every aspect of the business that are now being applied step-by-step to the first applications, ranging from printed and digital communications to event branding.