RAY Fotografieprojekte Frankfurt/RheinMain
With outstanding museums and corporate collections, the Frankfurt Rhine-Main region is an important center for contemporary photography.
To make that more visible, nine cultural institutions created Fotografieprojekte Frankfurt/RheinMain. Heine/Lenz/Zizka realized the public identity for this extraordinary project – from its name to its corporate design, PR, and visitor advertising. RAY 2012 drew widespread national and international attention and attracted large numbers of visitors for many months at its main exhibition at the MMK Museum für Moderne Kunst and the Frankfurter Kunstverein as well as for events at associated city and regional institutions.
After the successful start in 2012 RAY Fotografieprojekte Frankfurt / RheinMain RAY established a triennial with twelve locations in 2015 under the title "Imagine Reality".
When Fotografieprojekte Frankfurt/RheinMain began to work with Heine/Lenz/Zizka, it was looking for a visual identity and communication concept. In addition to these, it also received a brand name and logo that give the exhibition series, which is due to become a triennial, a pithy and highly plausible title: RAY. The shutter speed wheel that is familiar to every photographer became the icon for RAY 2012. Bold colors mark the stationery. Simple was selected as the house font to emphasize the workshop character of the large cooperative project.
For RAY 2012’s national and international exhibition communications, a work by Viktoria Binschtok was chosen as visual. It stands as a representative symbol for the large collective exhibition Making History, which examines the power of public images and their effect on our perception. Heine/Lenz/Zizka presented this visual in the full range of formats and media, from posters to admission tickets, as well as designing the program booklet and the joint communication of the partners.
RAY 2012 WEBSITE
With a black info zone and white gallery area, our RAY 2012 website invites its users to embark on a clear and well-organized exploration of the facts, events, and backgrounds of this large-scale project and to revel in the visual worlds of its thirty-eight artists, which can be viewed in large windows.
RAY 2012, CATALOGUE „MAKING HISTORY“
As part of the project’s overall public identity, Heine/Lenz/Zizka also designed the catalogue for the main RAY 2012 exhibition and produced it together with Hatje Cantz Verlag. In two hundred pages, the theses of the curators from the cooperating art institutions are made as captivating as the works of the thirty-eight artists.