Leica Microsystems

The company wished to unify its worldwide brand image. For Leica Microsystems, Heine/Lenz/Zizka developed a brand vision and the new slogan “Living up to life.”

This was followed by a comprehensive process of values communication within the company, which we supported with an intensive set of workshops and tools. In all worldwide branches and at all levels, the company’s values were conveyed, understood, and adopted.

This was followed by a comprehensive process of values communication within the company, which we supported with an intensive set of workshops and tools. In all worldwide branches and at all levels, the company’s values were conveyed, understood, and adopted.