Yangshengtang
Signage
The Chinese company Yangshengtang wanted a suitable signage system for its new company headquarters. The design had to meet the highest standards of orientation and at the same time be in harmony with the architecture and the company's self-image. Heine Lenz Zizka developed pictograms and lettering as well as the solutions for the application in the room.
With clear lines and soft radii, we give the pictograms of the signage system a human character and ensure the easiest possible legibility.
As an element of the signage system, we developed a set of signs that takes up the design principles of the pictograms and is particularly suitable for large-format applications inside and outside the buildings.
The Gordita and Noto Sans fonts complement each other perfectly as markup fonts, and their geometry creates an exciting contrast to the graphic elements.
