Responsibility, innovation, and openness—these are the key pillars of Volkswohnung's approach, and the result of a strategic process that involved employees from various departments. All new brand elements are aligned with this approach. At all levels. Both digital and analog.
The new logo alludes to the company's core social and environmental themes and can be used in a variety of ways—as a sender, a graphic design element, or even an image container.
A flexible design system makes it possible to tailor communication appropriately for every touchpoint and target group without diluting the brand. This is because all brand components are defined in such a way that recognizability is always guaranteed. Digitally, analogously, and spatially.
Based on the design language of the logo, a unique illustration style was created—reduced to basic geometric shapes, combined with striking color fields.
Identity-building and entertaining – the brand book
The new brand image and its impact on the company's design, language, and attitude can be experienced in an accessible and entertaining way in Volkswohnung's brand book.
wir&hier – the Volkswohnung magazine
Telling stories from the neighborhoods: We have given the magazine for Volkswohnung tenants a thorough and comprehensive relaunch—both visually and in terms of content.
With vivid photos, interesting interviews, portraits, and testimonials, the magazine “wir&hier” offers exciting insights into the neighborhoods of Volkswohnung. The new magazine is published four times a year in print and digital form.
Informative and transparent – the reports
The annual report, social report, and environmental report of Volkswohnung—available in both print and digital formats—outline the company's priorities, the activities it has initiated, and the key figures that already support these activities.
The new digital world of Volkswohnung
The new website: more focused on user needs, more accessible, and more vibrant.
anniversary
In 2022, Volkswohnung celebrated its 100th anniversary. To mark the occasion, we developed our own anniversary branding and a variety of digital and analog media.
"Volkswohnung is turning 100. We took this as an opportunity to review and further develop our brand. Together with HLZ, we embarked on a major strategic, creative process and redefined our entire brand as well as our external and internal communications in line with current and future requirements. We are now ideally positioned to communicate transparently, authentically, and approachably at all levels—both analog and digital."
Pia Hesselschwerdt, Head of Corporate Communications, Volkswohnung GmbH
