Universitätsklinikum Heidelberg
Interconnected research
The Health Equity Studies & Migration section at Heidelberg University Hospital, together with the Faculty of Health Sciences at Bielefeld University, combines research, publication, and practical solutions in various individual projects, such as Ref.Care and PROTECT.Ing.
These projects should be communicated using a common brand umbrella. This should ensure that the individual projects contribute to the overall theme, but remain recognizable in their independence.
To this end, a flexible corporate design was developed based on the idea of a circular basic element that visually connects the projects with each other.
The defined color harmony allows individual projects to be distinguished according to their focus while maintaining a familiar visual connection.
The design principle for the brand family was applied to websites and publication templates as needed.
The uniform basic structure allows for flexible and efficient adaptation of communication tools for individual projects.
