Going Public
A new, digital approach to financial education
Over several decades, Going Public has developed into the leading provider of continuing education in financial topics and consistently operates digitally. To ensure that the company's image communicates this position and expertise to the outside world, Heine Lenz Zizka was commissioned to completely realign the brand strategy.
Digital, reliable, timeless; we developed these guidelines for the brand relaunch in collaboration with our client. It was important that the design maintained a balance between expertise and accessibility while also projecting the confidence of a market leader.
The color palette is defined by various shades of red and complemented by harmoniously coordinated secondary colors. This ensures the necessary flexibility for a wide range of applications.
Digital applications are the focus of the corporate design. Accompanying print templates have been developed that can be used for special occasions.
The corporate design manual sets out the rules for using the design elements. Explanations of the origins and background of the corporate image enable employees to identify immediately with the redesigned brand. This ensures long-term, consistent application of the design guidelines.
