Museen der Stadt Bamberg
Fake Food – Food between appearance and reality

Strawberry flavor from mold, superfood from a tube: The “Fake Food” exhibition explores the authenticity, sustainability and cultural influence of our diet. Heine Lenz Zizka developed an exciting campaign for the museums of the city of Bamberg that visually translates the multifaceted nature of the presentation.

Kampagne Fake Food – Ausstellungsmotiv der Museen der Stadt Bamberg

How “real” is our food? While in the 18th century fine vegetables were made from porcelain to look deceptively real, today's methods of “faking” food are more varied and sophisticated.

Barocke Fayence trifft auf heutige Esskultur – Kampagnenmotiv Fake Food
Kampagne Fake Food – Plakatmotiv zur Ausstellung in Bamberg
Ausstellungskommunikation Fake Food – Gegenüberstellung von echt und unecht
Kampagnenmotiv Fake Food – Porzellangemüse aus dem 18. Jahrhundert
Fake Food – Bildwelt zwischen Barock und Gegenwart
Kampagne Fake Food – Motiv zur Nachhaltigkeit unserer Ernährung
Ausstellungsplakat Fake Food für die Museen der Stadt Bamberg
Fake Food – Kampagnenmotiv zur kulturellen Prägung des Essens
Kampagne Fake Food – Anwendung im öffentlichen Raum

The exhibition juxtaposes faience from the Baroque period with today's eating culture and our approach to food. Uniting these opposites became the heart of the visuality, which combines the diversity of the content both statically and in motion.

Fayencen aus dem Barock in der Kampagne Fake Food

“Heine Lenz Zizka impressively and very attractively transforms the themes of our exhibition into the visuality of the campaign as a dynamic combination of real and fake, yesterday and today.”

 

Kristin Knebel , Director
Museums of the City of Bamberg

Bewegte Kampagnenmotive der Ausstellung Fake Food