The new logo radiates a healthy dose of self-confidence, but also a great deal of empathy and warmth.

The picture puzzle consisting of a B and a heart is both a figurative mark and an integral part of the lettering. The rounded typography emphasizes the importance of humanity and warmth, which are of great importance to the BLV and its clients. We use the inner shape of the B as an image container, thereby elevating the branding to a striking design level.

Pictograms are particularly helpful for orientation and for quickly grasping topics and content regardless of language. Illustrations, on the other hand, are especially valuable when facts need to be simplified or abstract content needs to be created. The illustration style we developed for the BLV focuses on people with their individual characteristics and needs. The design of pictograms and illustrations is characterized by colored areas with bold outlines, which in turn are formally related to the logo.

Photos and film are the most authentic and emotional conveyors of vitality and humanity. No other visual medium is capable of doing this so directly. Our image/film style is characterized by approachable, unposed motifs that document the work and the people for whom the BLV is there. At eye level and with a great deal of respect and empathy.

All elements of the flexible design system interact across levels and media:
The color palette reflects the BLV's life-affirming and positive attitude toward all facets of its work and the diversity of the people with and for whom it works. The typography radiates modernity and self-confidence in its expansive width, and the B in the logo serves as a striking image container that connects the brand and content.

With our new slogan, we sum up the conviction and fundamental motive behind everything the BLV does in two words: The people the BLV is there for have very different needs. But the basic idea of social cohesion is the guiding principle that holds everyone and everything together.